Suspicious Antwerp is a European lifestyle brand known for its bold visuals and adventurous spirit. In the past, the brand built its identity around large-scale stunts and unconventional travel campaigns. Looking to expand into the U.S. market, our team developed an 11-day road trip campaign designed to showcase their latest collection — featuring a customizable patch inspired by three iconic U.S. National Parks.
SUSPICIOUS ANTWERP
OBJECTIVES
Suspicious Antwerp recently had a problem with creating engaging video content that resonated with their target audience. Gillian told Freschi Creative that the SSPCS audience typically resonated with tropical content, which was hard to gather during the winter. Also, the past collections didn't perform well because the content lacked a story. SSPCS asked Freschi Creative to create a pitch for the upcoming "Classic U.S. Treasures" collection. The objective was to create a pitch that would engage the viewers with a story line, boost exposure and ultimately lead to more sales.
SOLUTION
Freschi Creative pitched a campaign that would take the SSPCS viewer through "The Classic U.S. Treasure Roadtrip" and allow them to follow the teams journey. They put together a content package that would tick all of Suspicious Antwerps content needs. To intro the story the package included 2x trip recap videos - one for YouTube and one for Instagram. It also included 3x high quality instagram reels to take the viewers through the 3 locations of the campaign. Finally, it included 3x more UGC style instagram reels to help generate more views and awareness and 200x photos for social and commercial use.
BENEFITS
BENEFIT 1
Social Media Exposure: After releasing content for this campaign, some videos generated over 31.1+ Million Views, 5.3 Million+ Likes and helped SSPCS gain exposure on Instagram and TikTok.
BENEFIT 2
Collection Sell-Out: After the dramatic increase in exposure and easy to follow content - Suspicious Antwerp was able to fully sell out the collection which had not happened with the previous few collections.
GILLIAN MORREEL
JR. MANAGER CAMPAIGN AND SPONSORSHIP
“This group made the entire process as simple as possible for us. They came in with a pitch, made requested changes, and executed it to perfection. We saw a dramatic increase in exposure which is exactly what we were looking for”
