Winsom.xyz was a startup company focused on providing men proper personal care routines through products and educational resources. The goal of this Tik Tok campaign was to provide genuinely useful and educational content for men. We did this through Trivia, Tips + Tricks, and Insights into what women think of male personal care routines. Positioning Winsom as not just a company who sells personal care products, but as a mentor, friend and fellow male we are able to sell more products.