The Yacht Week is known for its iconic week-long sailing festivals across the world. But after shifting marketing focus to their newer “Sound Specific” routes, their original sailing experiences — the foundation of the brand — were losing awareness and engagement. The brand needed a fresh, elevated campaign that reestablished the luxury essence of its core product.
YACHT WEEK
OBJECTIVES
The brand’s OG sailing routes were no longer commanding attention. Fragmented content and diluted messaging had led to lower engagement and visibility. As the rise of low-effort user-generated content began crowding social feeds, The Yacht Week risked losing its aspirational image. The challenge was to revive desire for the original experience by bringing back premium, cinematic storytelling that spoke to the brand’s roots.
SOLUTION
We launched “Yacht Life” — a sleek, multi-platform campaign built around high-end, sailing-focused visuals that redefined what The Yacht Week feels like. The creative was tailored for specific audience segments and optimized across channels like Instagram, YouTube, Spotify, Pinterest, and TikTok. A limited-time offer added urgency, while cinematic edits restored the premium look and feel of the experience. The campaign didn’t just perform — it broke internal engagement records.
BENEFITS
BENEFIT 1
High Engagement: 28% lift in social engagement during campaign
BENEFIT 2
Massive Reach: 15M+ impressions across platforms
BENEFIT 3
Record-Breaking Impact: 6%+ engagement rate — highest organic performance to date (As of 2025)
JEMIMAH FREESIDE
CREATIVE STRATEGIST
“Matteo is incredible to work with and a cinematic hero. His ability to take a brief, bring his own talent and insight, and produce such exceptional content from it is unmatched. Consistently producing high converting content across campaigns, using his creativity to constantly be adapting, I not only enjoyed my time having Matteo on my team, but felt inspired by his work. The perfect blend of technique and talent, Matteo really is a dream to have on any project.”
